Co-founder & Co-owner - Wana Brands
Nancy Whiteman is co-founder and co-owner of Wana Brands, which produces Wana Edibles, Wana Extracts, and WanaCaps XR. Established in 2010, Wana Brands is one of the largest MIPs (marijuana infused products) in Colorado, with products carried in over 450 dispensaries and is the manufacturer of Wana Sour Gummies, the #1 selling edible in Colorado. Nancy oversees Wana Brands sales and marketing efforts, leading a sales force that consistently grows Wana’s presence in every region of Colorado. She is responsible for strategic partnerships and licensing agreements domestically and internationally. Nancy manages Wana’s finance and accounting department. She is also responsible for the strategic vision of Wana Brands.
Prior to founding Wana, Nancy was a principal with The Whiteman Group, a sales and marketing consultancy, and previously held a range of senior level marketing and business development positions including Vice President, Marketing and New Corporate Ventures for the Paul Revere Insurance Group in Massachusetts.
Nancy holds a Bachelor of Science from Cornell University and an MBA from the University of Massachusetts at Amherst. She is a member of the National Cannabis Industry Association and the Cannabis Business Alliance (CBA) and chairs the Cannabis Business Alliance’s Edibles Council. She was named the fourth most important woman in Cannabis in 2016 by the Cannabis Business Executive.