As access increases and stigmas decrease, novice consumers are entering the cannabis market. In contrast to experienced cannabis users, these individuals are unable to easily identify the right strain or product for their needs and lack the accessories required for use. Instead, these consumers want products that are branded by effect, consistently deliver those effects, and are easy to use. Flower and full spectrum extracts fail to meet these new requirements, but a new category of products may be the answer.

Precision cannabis products start, not with strains, but with isolated compounds, from which experts formulate for specific recreational and medicinal effects. This method yields products with precise and consistent effects. Precision cannabis products mitigate the impact of environmental irregularities for the manufacturer, reduce the need for dispensaries to educate new users on the nuances of full spectrum products, and give the end users more control over their own experience.